Customer reviews
3.7 out of 5stars
(20 reviews)
Most helpful positive review
5.00 out of 5 stars review
Verified Purchaser
07/20/2021
James
Most helpful negative review
1.00 out of 5 stars review
Verified Purchaser
10/08/2022
Alfred
14 reviews
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1.00 out of 5 stars reviewVerified Purchaser06/29/2023Feeling ripped off!I purchased this hair dye for the first time from this company. I started applying it and immediately knew something was wrong, it was very watery upon application. I kept shaking it hoping that it would thicken, but it never did. So I tried to leave it in the required time of 25 minutes, but had to rinse it out because it started to run down my face after 10 minutes!. I contacted Walmart but since it was a third party seller, I was told that I needed to contact them directly. I did and received no response, no refund. I contacted Walmart informing them of the situation, and received no answer from them either. It cost $8.00, and I feel that Walmart should back it's customers up when the vendor chooses not to even respond to you, especially when they stole my money and issued no refund!.Minerva
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5.00 out of 5 stars reviewVerified Purchaser06/22/2023RefundWrong color. Wrong box sent backNacole
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1.00 out of 5 stars reviewVerified Purchaser02/15/2023UnsatisfiedThe package came on time but I only received one pack when the instruction said 3 Pack. I need clarification from Walmart. The color is great.Winsome
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5.00 out of 5 stars reviewVerified Purchaser11/01/2022Belinda
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1.00 out of 5 stars reviewVerified Purchaser10/08/2022Alfred
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1.00 out of 5 stars reviewVerified Purchaser09/16/2022Product from beauty supply store, not WalmartThis description stated 3 pack. There was only one. It appears this was shipped from a beauty supply store and is very old. The picture on the box is very old and paper for instruction is faded. Will discard.Donna
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4.00 out of 5 stars reviewVerified Purchaser08/16/2022cookielkl
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5.00 out of 5 stars reviewVerified Purchaser11/19/2021Color and ShinesLove this product, reviving colors work great for me, it colors my hair and I have no allergic reaction even when relaxing on same daymsdiamante
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5.00 out of 5 stars reviewVerified Purchaser08/03/2021great coverage and colorI have been using #393 Auburn for years and very happy with my results. I recommend this product to a lot of people. In fact I receive compliments on my hair all the time and ALWAYS take the time to provide info on my best hair color for I don't even remember how long. People can't believe that it's not a permanent hair color. I've been doing my own hair for a long time now and even I am still amazed by my results, specially just permed/touched up. I have very long hair so I am grateful that that it's not expensive because I would spend a fortune (I don't have) Please don't change the formula This is my very first review.Bernie
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5.00 out of 5 stars reviewVerified Purchaser07/31/2021Arthelia
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5.00 out of 5 stars reviewVerified Purchaser07/31/2021GOODworks good with my relaxed hair, noticed a lot less hair loss than other hair dyes i have used. Its getting harder to find this dye so i stock up and buy 3-4 boxes at a time.mexico
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5.00 out of 5 stars reviewVerified Purchaser07/20/2021James
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5.00 out of 5 stars reviewVerified Purchaser04/24/2021styling in brilliant colorthis hair product is very satisfying and I am always pleased with the quality of colors and the quality of the product.Babydoll
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5.00 out of 5 stars reviewVerified Purchaser07/23/2020Good for Caucasian hair, too!I want a hair color that doesn't have ammonia and peroxide. That leaves either henna (which can produce some strange colors in gray hair) or demi-permanent color. When Clairol stopped making a demi-permanent color, I found this product. Although it's marketed to Black women, nothing on the package says White women can't use it :-) It's very easy to use. Just squirt it on, comb it through, leave it on for a while (I leave it on for an hour) and rinse it out. Any stains on the skin after coloring, come off easily with soap and water. It smells nice and best of all, it "coats" the hair strands, which for me has a shining/polishing effect. On my gray, the color fades after four shampoos, but the product is gentle enough to use every few weeks.Damia
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5.00 out of 5 stars reviewVerified Purchaser04/25/2020Love itI wanted to slightly darken my hair without making it jet black. The radiant black semi- permanent is awesome. My hair turned out just beautiful and very soft... it also appeared very healthy. Will definitelyCara
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1.00 out of 5 stars reviewVerified Purchaser04/14/2020Soft Sheen hair colorGood product to cover gray hair, but you have to put it back in every time you wash your hair. It washes out of my relaxed hair after first shampoo. I would give 5 stars for covering the gray hair, but 1 star for not lasting after first shampoo. I would recommend. You will just have to purchase frequently since color doesn't last.debbiej
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5.00 out of 5 stars reviewVerified Purchaser07/16/2019ClassyChic
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1.00 out of 5 stars reviewVerified Purchaser12/21/2018Didn't Cover my GrayI bought this today and used it today. I followed the directions to the letter and lord and behold it didn't cover what little gray I have. But it did turn my gray a pinkish color. So now I have to go out an by a rinse to try and cover the pinkish color. I brought the dark & lovely reviving colors 392 Ebone Brown with 100% gray coverage. that was supposed to cover gray 100% well that was a lie because it didn'tDee212
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4.00 out of 5 stars reviewVerified Purchaser02/20/2017Easy to Use/ Good BarginThis product was very easy to use. this products covers the gray, but is a shade darker than expected. I would purchase this product again.angela2750
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5.00 out of 5 stars reviewVerified Purchaser08/08/2016Color easeI have stubborn grays around my hairline... simply wash and rinse your hair... then apply color all over hair...put under plastic...rinse...Get beautiful highlights and color indoor and outdoor!Vanna